MARKETING AND PROMOTIONS 101

1. Produce your product.
You must have a product to sample or market.
Make the best sample that you can make.

2. Promote your product.
Create value in your product by telling the customer how special, limited or valuable it is. Tell your customer what makes your business valuable like quality for less, expert knowledge or personalized shopping and service.

Cover the 5 essentials when promoting your product
1. What is your product?
2. Who is your product for?
3. How much does your product cost?
4. Where can the customer can get the product?
5. What are the success stories? (Stories sell.)

3. Sell your product.
Market through fax, email, voice messages, email, newsletters, flyers, and conference calls. Use TV, radio, and print ads only if it reaches your target audience.

4. Deliver your product to the customer.
Utilize abundant exchange. Always deliver more than what the customer paid for. Every single time you do business with someone, get a success story.

5. Service your customer.
Follow up…keep them coming back and satisfied.
Ask your customers with the “yes” close:

Don’t you think you need this product or service? I believe you do.

How are you going to pay? Cash or credit card

Follow up after the sale:
Have a high quality website
Write personal letters to your customers
Give incentives to your marketing team to increase sales.

Spend the money that other companies spend on marketing to create an experience that exceeds people’s expectations Instead of spending the money on advertising. Give your loyal customers a referral fee for telling their friends about your business.

Learn more about marketing and promotions at the American Marketing Association website.